Target Audience and BBFC

Age: The target age range for my media product is the 15-34 age range. The minimum age reflecting the BBFC classification that I intended my film to be rated, this is due to:
- Infrequent uses of strong language (although none appears in the into sequence it is intended that there will be some later in the film that is appropriate to the theme).
- Violence (fairly strong but it wouldn't dwell on the injury or infliction of pain) - Again, although none is shown in the intro sequence, (although one reading could be that it is implied) it is intended that it would feature later on in the film.
- Horror - The film is in the horror/thriller genre and strong threats/menaces would, again be used later on in the film.
- Imitable techniques - Although some violence will be used later in the film it will not dwell on the imitable detail or prominently feature easily accessible weapons.
The film would contain no nudity, sexual activity or drug use.
Also, as the two characters are around 16/17 it would have a greater appeal to the younger end of the target age spectrum.

Ethnicity: The two male lead characters in the opening sequence are caucasian, this is due to the fact that it reflects the setting (middle class British town) although it isn't made specifically for a caucasian audience and will have appeal to a multi-ethnic audience. There could also be scope to add some non-caucasian characters.

Gender: Horror is seen as a male-dominated genre but this doesn't rule out females in lead roles as seen in films such as the Halloween series or female audiences. My film opening has no female characters in it but they would feature later on in the film.

Socio-Economic Groupings: My film features two C2 (lower-middle class) characters and so should automatically have appeal to that group. Overall it is designed to appeal, as most horror movies are, to a C1C2DE group range, this of course doesn't rule out the fact that the AB range could watch it but it is not specifically designed for them.

Nationality/Region: Both characters in the film are from the North of England, although their accents aren't "broad" like the sterotype of the North and so could appeal to more of an audience as films focusing on the North tend not to get very far (although there have been exceptions such as The Full Monty and Billy Elliot)